HESS: Brand Management & Creative Direction
- Solution:Re-brand management, marketing/communication strategy, design, & production
One of my favorite roles as Marketing Manager hired to rebrand Hess Construction’s logo and tagline after a corporate business restructure. Hired and managed Edelman PR to assist in market research, client interviews, and logo redesign, while working directly with shareholders, directors, and business managers to develop budgets, marketing campaigns and materials. Managed and designed all corporate marketing materials, branding decisions and corporate collateral.