Ritu Maghera
UX Strategist | UI Designer
Hello & Welcome
With over 20 years of experience working across diverse applications, products, and clients, I’ve honed the ability to identify effective patterns in user behavior research and product design processes. Each unique challenge is approached with a strategic mindset, combining targeted UX research, data-driven insights, and well-defined product strategies with UI design principles and standards. This process ensures the delivery of holistic, user-centric solutions that align with both business objectives and user needs.
At my core, I am a problem solver with a deep appreciation for how digital products and tools can communicate, engage, and empower users. Whether working on websites, enterprise software, or native apps, my design process consistently integrates UX strategy and research to deliver meaningful outcomes. I thrive on collaborating with users, stakeholders, and product teams to craft sustainable strategies that not only solve complex problems but also drive long-term product value and user satisfaction.
"The key to delivering impactful UX solutions is deeply understanding your audience and anticipating their needs before they recognize them. We prioritize user intelligence, going beyond just a trendy interface to create authentic, thoughtful interactions that truly engage and serve users."
~ Ritu Maghera
PRIMARY SKILLS
Research & Discovery
UX Strategy
UI Design
Data Analytics & Visualization
Branding & ID Management
CERTIFICATIONS
Nielsen Norman | 2015
Data Visualization| 2015
Recent Work
Kronologic.ai
Head of UX Strategy & Product Design
equalityMD
VP of Product | Lead UX Strategist & Product Designer
Reinveting an outdated healthcare system as the match.com for healthcare. equalityMD's proprietary matching algorithm connects the LGBTQ+ community and its allies with culturally competent providers who deliver inclusive, personalized care.
The product's secure, comprehensive ecosystem prioritizes individuals’ personal identities and unique life experiences, makes the patient-provider relationship less clinical, and brings humanity back into healthcare.