Ritu Maghera
UX Strategist | UI Designer
Hello & Welcome
Over the last 15 years, having worked with various applications, products, and clients, has lead me to discover effective patterns in user behavior research and product design processes. Each unique challenge is approached with a process consisting of targeted UX research and strategy applied to UI design principles and standards to develop a full perspective solution.
As a problem solver at the core, I realized what I love most about digital products and tools is their ability to communicate, engage, and help users. Whether it was websites, enterprise software, or native apps, my design process has always included elements of UX strategy and research. I genuinely enjoy collaborating with users, shareholders and product teams building sustainablible strategies that drive product value.
"The key to providing real UX solutions is knowing your audience well enough to provide them with the right information before they realize they need it. With the intelligence of interactivity growing, users expect more than just a trendy interface, they expect an authentic and thoughtful interactions."
~ Ritu Maghera
PRIMARY SKILLS
Research & Discovery
UX Strategy
UI Design
Data Analytics & Visualization
Branding & ID Management
CERTIFICATIONS
Nielsen Norman | 2015
Data Visualization| 2015
Recent Work
Kronologic.ai
Head of UX Strategy & Product Design
equalityMD
VP of Product | Lead UX Strategist & Product Designer
Reinveting an outdated healthcare system as the match.com for healthcare. equalityMD's proprietary matching algorithm connects the LGBTQ+ community and its allies with culturally competent providers who deliver inclusive, personalized care.
The product's secure, comprehensive ecosystem prioritizes individuals’ personal identities and unique life experiences, makes the patient-provider relationship less clinical, and brings humanity back into healthcare.